Electronista

Mobile News   Apple  
updated 03:14 PM EDT 09.27.13
Apple hires on key Nike designer Ben Shaffer
Apple has recruited Ben Shaffer, formerly the studio director for Nike's Innovation Kitchen, a source says. The Innovation Kitchen is Nike's research and development department, the birthplace of products like the FuelBand wrist tracker and the lightweight Flyknit shoe. What Shaffer might be doing at Apple is unstated, but based on his background it's speculated that he may have been brought on for Apple's alleged iWatch project and/or future wearable technologies.