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updated 09:27 AM EST 02.25.13
New iPad ad airs during Oscars; iPhone-shot film wins award
During last night's Academy Awards ceremony, Apple debuted a new TV ad, dubbed "Hollywood." The spot follows the same template as other recent ads, but simply uses a movie-connected theme, for instance showing iMovie, and a 3D-rendered Hollywood sign in Maps. Intermixed are clips from Back to the Future, Apollo 13, and Indiana Jones and the Temple of Doom.