Electronista

Mobile News   Apple  
updated 03:05 PM EST 02.20.13
Apple designer Ive talks about design, naming, more
Sir Jonathan Ive, the head of design at Apple and the recent winner of an honor from UK children's television institution Blue Peter gave the program a rare look inside his work area, along with a brief interview that points out how carefully the designer thinks about every aspect of a design question. Also included in the video, which has now made its way to YouTube, is a rare look at an aluminum molding machine in Ive's lab, and some product designs from viewers.