Apple has rolled out an extensive new campaign
for its iPad lineup that calls attention to the high number of iPad-native programs available, a point of advantage compared to its competition. The new push, which is highlighted with both billboards and TV commercials
, also notes that apps designed to run on the full-sized iPad work exactly the same on the smaller (and by some accounts more popular
) iPad mini. Currently there are over 300,000 iPad-native apps.