Apple has rolled out an
extensive new campaign for its iPad lineup that calls attention to the high number of iPad-native programs available, a point of advantage compared to its competition. The new push, which is highlighted with both billboards and
TV commercials, also notes that apps designed to run on the full-sized iPad work exactly the same on the smaller (and by some accounts
more popular) iPad mini. Currently there are over 300,000 iPad-native apps.
