Mobile News   iPad  
updated 09:42 AM EST 02.18.13
Apple launches new iPad campaign with billboards, TV spots
Apple has rolled out an extensive new campaign for its iPad lineup that calls attention to the high number of iPad-native programs available, a point of advantage compared to its competition. The new push, which is highlighted with both billboards and TV commercials, also notes that apps designed to run on the full-sized iPad work exactly the same on the smaller (and by some accounts more popular) iPad mini. Currently there are over 300,000 iPad-native apps.