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updated 11:44 AM EST 02.14.13
Analyst: Office for iPad could be worth as much as $2.5B
Microsoft could generate as much as $2.5 billion in 2014 if it were to put out a fully-functional version of Office for the iPad, claims Morgan Stanley analyst Adam Holt. The estimate is based on an Office attach rate of 30 to 40 percent for Mac owners, versus 10 to 15 percent for Windows, although the latter may not include the stripped-down versions of Office that ship with many PCs. If 200 million iPads are sold by 2014, a 30 percent attach rate with a $60 pricetag would give Microsoft the $2.5 billion figure, even after Apple's 30 percent revenue cut.