Electronista

Mobile News   Apple  
updated 04:10 PM EST 02.05.13
Apple PR takes more active approach with media
Apple's public relations office is taking a somewhat more aggressive stance in 2013, notes the Wall Street Journal. The paper points out, for instance, that Apple recently put out a press release for iOS 6.1, a minor OS update; the last release for a non-major iOS update was issued in 2010. Significantly the company has also started sending favorable third-party studies to reporters, such as one predicting that Apple will have as much enterprise acceptance as Microsoft in 2014.