Mobile News   iPad  
updated 09:50 AM EST 02.04.13
Apple uses Super Bowl to debut shortened AppStore.com URLs
Apple's new shortened App Store URLs made their public debut during last night's Super Bowl broadcast, notes CNET. Within an ad for Star Trek: Into Darkness,AppStore.com/StarTrekApp was displayed, pointing people to a promotional app for the movie. The new address format is designed to make it easier to market apps, since regular App Store URLs are extremely complex.