Apple's continuing resistance to optical drives (and specifically OS-level support for Blu-ray drives
) may be an annoyance for some users, but demand for optical disc-based entertainment is experiencing a decline
, making the company's move prescient. Thanks to the iTunes Store and Apple's modest but growing success with the Apple TV, a new report from the NPD Group
ranks iTunes as the top provider
of what it calls the "iVOD" (Internet Video On Demand) market, which doesn't include streaming services like Netflix.