Ask anyone with an Apple TV
(particularly the latest, $99 black iterations) and they will tell you they absolutely love it. In the conference call
with analysts earlier today, Apple CEO Tim Cook started off by saying that "the most important thing [to Apple] is that customers absolutely love our products. Not just buy them, but love them." The Apple TV embodies this concept, but even after record 60 percent year-over-year growth in 2012, Cook still echoes former CEO Steve Jobs' description of it as "a hobby."