Electronista

Mobile News   Apple  
updated 10:48 PM EST 01.01.13
Apple posts first new TV ad of 2013 promoting iPhone 5
For its first TV advertisement of the new year, Apple has taken another slight turn in tone for its latest promotional spot. The new ad for the iPhone 5, called "Dream," features Olympic athletes Serena and Venus Williams and showcases the "Do Not Disturb" feature on the iPhone 5 -- perhaps an unusual choice of focus for the company's flagship product, or signalling the beginning of a new series of "feature" oriented ads.