It "would be nice" if Google could get along better with rival companies like Apple and Amazon, says Google CEO Larry Page in a new Fortune interview. He calls
it a "shame" that the three companies are competing using entirely different business models: Apple relying on hardware, Google on advertising for free services, and Amazon on low-margin, high-volume web store sales. "All the big technology companies are big because they did something great," he remarks. "I'd like to see more cooperation on the user side. The Internet was made in universities and it was designed to integrate. And as we've commercialized it, we've added more of an island-like approach to it, which I think is somewhat of a shame for users."